Get The Highlights From NetEnt Q2 Report
Sep 17, 2017 NEWS
Finally, NetEnt’s Q2 Report is out and to save you the time and energy of plowing through it, we are going to draw out the most relevant information for you. From NetEnts video slots that march on in the online casino scene, to the growth of Live Casino and the Planet of the Apes slot game that has been highly anticipated, it’s all here in this article!
The Rise Of Branded Games
Much of NetEnt’s growth has come from the success of their video slots, and with the October release of their Planet of the Apes offering, there is a buzz in the industry. CEO, Per Eriksson, even hinted at mobile play receiving “something extremely new,” though he would not give anything further away. 2017 will see the emergence of branded gaming, such as Phantom of the Opera for its Universal Monsters slot.
This is based on the 1920s-silent horror movie, with a theater backdrop giving rise to masked phantoms; it is sure to be a hit. NetEnt also mentioned Emojiplanet slot, where players can pocket wins via clusters, which are formed on the wheels. Other features include bombs that have the ability to blow up symbols, while there is a two hearts second chance feature.
Playing Casino On Mobile Still On The Upwards
NetEnt’s report also shows just how important casino playing on mobile phones is. Eriksson predicts that iGaming will increase with mobile play becoming more and more relevant in the industry with NetEnt at the front of the big push. Recent statistics show that the gamewin percentage for mobiles was sitting at 49 per cent for the quarter. Although desktop gaming will not disappear, Eriksson expects mobile to leave it behind as players turn to tablets and smartphones.
NetEnt’s Biggest Markets Are UK Sweden And Norway
When it comes to gambling while using NetEnt’s products, it appears the United Kingdom is their largest consumer, even though NetEnt is a Swedish business. In an increasingly competitive market in the UK, where there are myriad options for online casinos, NetEnt was one of the most popular. Apart from the UK, Sweden, and Norway, the Italians were also starting to take notice of NetEnt too.
Slot Gameplay Still King But Live Casino Close Behind
Slot gameplay’s total gamewin for NetEnt equates to a massive 90 per cent, during the period, thus proving that their online casino video slots is where they are making their profit. It is also one of the reasons the company took out three EGR awards: RNG Casino Supplier, Best Mobile Supplier and Innovation in RNG Casino Software. What makes it more impressive is these awards are B2B, meaning they are industry and peer related. Where NetEnt have been successful is their capacity to look at what was present in the market, adapt, analyze and create a superior product.
The Future For NetEnt
With NetEnt looking for new markets, including a move into Serbia, it still won’t stop them from seeking out ones further afield. Canada has been pinpointed as a potential market, while the United States is an option too. With their eyes on Asia and Latin America too, it is exciting times for the Swedish company as they look to expand on their current selection of slots and casino games.